Its time to introduce another cake business in the Meet the baker feature and hope you enjoy this read as much as i did.
So firstly please introduce yourself and your business, and where in the UK/World are you based?
My name is Naomi and am the owner-operator of The Cake Days, http://www.thecakedays.co.uk a home run 5* cake making and decorating business. I am based in Eastham, Wirral and cover the surrounding areas.
Are you a self-taught cake decorator/baker or are you trained?
I am self taught but have since taken a part time cake decorating course which helped to push my skills to that next level.
How long have you been baking?
I have been baking since high school. But properly since my late teens. This got more frequent in university and more so afterwards.
How long have you been running your cake business?
I registered as a business in April 2015 after realising I wanted to make the move from hobby baker, providing for family and friends, to the role of professional baker, providing for customers.
What was the last cake you made?
I had a busy weekend where I made 2 really awesome orders in one day. One was a personalised 16 cupcake order from a daughter with different toppers representing all the places her mother had traveled to. Another was a dragon themed cake for a 7 year old girl who was ecstatic with the topper.
How do you attract customers to your business?
Most of the business comes through the Facebook page and I love interacting with my customers. I attend fayres and events which keeps the name out there and allows me to get out there and meet customers, promote the business and display products with samples.
What do you find the hardest aspect of running your cake business?
Finding new leads and keeping business flowing throughout the year. During quiet lulls in seasonal periods especially January it can be hard to keep the business going. I’ve started to use those times to promote and network as well as work on items to photograph to use in my portfolio.
What do you love or find the easiest aspect of running your cake business?
I love cake. And so I love making cake. And this makes it really easy to prepare cakes for customers, making their day as special as possible.
What is your specialty? Wedding cakes, novelty cakes, cupcakes etc…..
It’s changed slightly! I started with cupcakes…and they are my true love! But I’ve since taken on traditional sponges, celebration cakes and wedding cakes. At first I hated modelling and decorating. But now I love watching a full cake come together.
Who is your favourite cake artist, cake business or you tube channel
I love she who bakes. She keeps it real and makes the rest of us feel okay for still learning every day. She’s relatively new to the industry and provides fabulous pieces on starting a cake business.
What one piece of cake decorating/baking equipment could you not do without?
My cake release spray! I spent a long time cutting out greaseproof paper to line tins. Or greasing with butter and flour to prevent sticking. And lost so many cake bottoms in the process! Got some cake release spray and never looked back!!
What was the last bit of cake equipment you purchased?
A second stand mixer! Oops. I now have 2 stand mixers and my mums trusty old kenwood chefette from the 70s.
What is the one piece of cake equipment you regret purchasing?
I bought some cupcake cases from a certain brand at one point in a large bulk amount. (If I’m allowed to say who…it’s culpitt) And they peel like crazy. Now I’m stuck with about 200 of the things that I won’t use and instead have gone back to my Aldi cases which are value for money and bigger than most so more cupcake for my customers!
What is your favourite brand of sugarpaste?
It used to be renshaw but that cracks like crazy now. I am getting serious elephant skin on my cakes! So I’ve got new favourites for different things.
Karen davies for modelling. Wilton for toppers. Sugarpaste direct for celebration cakes,Massa ticino for wedding cakes.
Is there a new skill you would love to learn?
I’d love to learn more flowers. I know roses and a few blossoms. But I would love to do more floral work for my cakes.
What are the goals and ambitions for your business over the next 12 months?
The goal is to take on more weddings as that is what I’ve started to do this year. And retain our regular customers. I now have several returning cake families and repeat events that use me very often.
What advice would you give a new cake business just starting out?
Do your research first. Don’t just make a decision to start a cake business from nowhere. Learn how to bake a really good cake first as there is no point decorating a bad cake. Give away freebies to build a customer base…samples go a long way! And always keep learning…never think that you’re done with learning.
And lastly what do you prefer a slice of cake or a cupcake?
Either… or both! Haha. I love cake. I know most cake makers and decorators get sick of it. But hand me the cake slice and get out of my way!
Facebook: The Cake Days
Address: 1186c New Chester Road, Eastham, Wirral, CH62 9AE
Phone number: 07920464911
If you would like to shout about your business and give your customers a sneak peek behind your business email firstname.lastname@example.org to have your business featured in a future post.