Meet the baker- Rosa Cakes

It’s been a few weeks since the last meet the baker interview and I’m thrilled that so many of you are taking part, I’m really loving the insights but enough of my waffling it’s now time to introduce another fab business:

1. So firstly please introduce yourself and your business, and where in the UK/World are you based?

Hi, my name is Hannah Rodmell and my cake business is Rosa Cakes, based in South West London.  

2. Are you a self-taught cake decorator/baker or are you trained?

A bit of both really. I am mainly self taught but did a few baking and cake decorating courses when I was first starting out to gain some confidence and learn a few more skills. I am always learning new techniques and it definitely takes time to get your cakes to a high standard. It requires lots of research, practice, patience and creativity. 

3. Who inspired you to bake/ decorate and how long have you been baking for?

I’ve always been a very keen cook and learnt a lot from my mum over the years but it was my dad who suggested I took cake decorating up as a business. I worked as an art tutor when I left university after studying Fine Art and baked cakes part time which worked well for a while until deciding to start a family. I needed something where I could ideally work from home and not be working the evenings I was doing as a tutor. That’s when it decided to go full time as a cake maker. It worked out well as I was able to gradually build up my business, so that by the time I was working on the cakes full time I felt confident to move forward and had gathered lots of local custom.

4. How long have you been running your cake business?

I registered as a business in 2013, so it’s been almost five years now. I feel like I’ve always done it though, I couldn’t imagine doing anything different! It allows me to fulfil my creativity as well as my love of baking. I love that (almost) every cake is different which presents new challenges and therefore keeps it exciting! 

5. What was the last cake you made?

The last cake I made was a pretty Mermaid   cake for a little girl named Isabel. I was lucky enough to be asked to make her birthday cake for the second year in a row. It’s lovely when you get people coming back year after year. 

I loved making this cake with all the pretty little details and the lovely colour combination. 

6. How do you attract customers to your business?

In the beginning I heavily relied on local selling pages on Facebook but now I get most of my custom through word of mouth and lots of repeat customers. I try to keep my Facebook and Instagram pages updated with regular posts and lots of cake pics! 

7. What do you find the hardest aspect of running your cake business?

Time. I wish I had more of it!! I currently make three cakes a week maximum as I like to take my time over my cakes and not rush them. I’m looking forward to being able to take on a bit more once my little boy is in full time education. 

8. What do you love or find the easiest aspect of running your cake business?

I love how creative I can be with my cakes and find that very fulfilling.

9. What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc…..)

I specialise in novelty cakes mainly. I especially enjoy making pretty, detailed cakes for occasions such as birthdays and christenings. 

10. Who is your favourite cake artist, cake business, cake crush or you tube channel.

Natasha Collins of Nevie Pie Cakes, Emily Hankins, The Rose on the Cake, Don’t Tell Charles, Little Cherry Cake Company, Cotton and Crumbs, The Clever Little Cupcake Company…I could go on and on! So many amazing and inspirational Cake artists out there! 

11. What one piece of cake decorating/baking equipment could you simply not do without?

My trusty Kitchen-Aid without a doubt!

12. What was the last bit of cake equipment you purchased?

I purchased a new turntable as my old one was starting to wobble! I recently received a ‘King Pin’ rolling pin for Christmas which I’m looking forward to testing out! I’m hoping it will aid me in rolling out large amounts of icing as it’s nice and heavy!! 

13. What is the one piece of cake equipment you absolutely regret purchasing?

I think I’ve been quite lucky as I don’t think I regret purchasing any of my cake equipment….and there’s a LOT of it!! 

14. What is your favourite brand of sugarpaste

I like using ‘The Sugarpaste’ mainly as I can get lovely sharp edges from it and I find it very reliable but use ‘Beau’ for stronger colours like red and black which are harder to colour. 

15. Is there a new skill you would love to learn?

I absolutely love the look of hand-painted cakes. I studied Fine Art at university so have some experience and skill when it comes to painting….but just not on cakes! I would like to try and put some time aside this year to practice painting on sugarpaste and developing this further. I think it will be something that takes a bit of practice! 

16. What are the goals and ambitions for your business over the next 12 months and beyond?

I started teaching a few cake decorating classes at the end of last year which I would like to pursue further this year. I would also like to broaden my skill set by taking time to practice techniques such as painting on cakes and making more sugar and wafer flowers. 

17. What advice would you give a new cake business just starting out?

Practice, practice, practice before taking the plunge. I think a lot of people think they can start up a cake business without taking the time to develop the skill fully first. It’s harder than it looks! Also, make sure you look into what’s required of you as a professional cake business such as the rules and regulations you’ll need to follow to legally work from home.  

18. And lastly what do you prefer a slice of cake or a cupcake?

A slice of cake with a cup of tea every time!! …lemon cake being my fave! 

You can find me on Facebook

https://m.facebook.com/rosacakesbyhannah/

And Instagram…

www.instagram.com/rosacakes.hannah

I am loving reading about all these businesses and if you would like to shout about your business and would like to take part just email hello@kakeandcupkakery.co.uk

Meet the Baker- Bake to the future

Morning everyone, i have been a little busy lately (you know how it goes) so i am a little behind with my blogging but time to introduce you to another Fabulous business so with no further ado……..

  1. So firstly, please introduce yourself and your business, and where in the UK/World are you based?

Hi! I’m Lou, I run Bake To The Future and I’m based in Ashford, Kent in the South East of England.

2.Are you a self-taught cake decorator/baker or are you trained?

I am self-taught but have done a few skill specific courses on things like sugar roses, model making and sculpting. I am also a qualified chef although it was a generic food qualification rather than a specialist baking one.

3.Who inspired you to bake/ decorate and how long have you been baking for?

I remember my Mum baking a lot when I was growing up, some of my best memories are of running in and out of the house during the Summer and hearing music playing loudly while my Mum was making cakes or bread. As I got older I developed a love of watching shows like Baking Mad, MasterChef and Cake Boss, I was also obsessed with Eric Lanlard so when I was off work with an injury for a long time I started baking. When my son was nearing his 1st birthday in 2012 I wanted to do the stereotypical Mum thing and make his birthday cake only I was terrified of messing it up, so I made cupcakes and cake pops instead and had someone else make his cake. By June that year I had read enough magazines and felt confident enough to try it for myself, so I made my husband a Father’s Day cake. I was so pleased with myself at the time, it took me the whole day and it was wonky and far too big, but I really enjoyed it and caught the cake making bug! I spent 4 years making cakes for friends and family, it was an expensive hobby! It wasn’t until 2016 that I plucked up the courage to turn my passion in to a business. I’ve been fortunate enough to meet Eric Lanlard twice over the last 6 years and he is still a huge inspiration to me. There are cake decorators who I admire and look up to also, Ben Cullen (The BakeKing) is one, I love his style!

4. How long have you been running your cake business?

I opened in March 2016 so very nearly two years now!

5. What was the last cake you made?

I did a 16 birthday cake two days ago and I’m currently making one for a guy who competes as part of an amateur race team. The last big cake I made was a Mermaid inspired buttercream design for a little girl who had Princess Ariel at her party.

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6. How do you attract customers to your business?

For celebration cakes I am entirely social media based. I advertise on Facebook and Instagram, I am also a member of a county-based wedding suppliers network, so I regularly receive recommendations via the other members and I attend wedding fairs. There are two local cake makers Facebook groups too, so we pass referrals to one another if we are booked up. A lot of it is word of mouth though, previous customers recommending me on Facebook posts or sharing my page. I run competitions a few times a year for free cupcakes or a discount on wedding orders which has always been successful for me. I also have a space at a local comic con every year which is great for me because of my style, I try to be different, my business name 100% helps with that, people never forget it!

7. What do you find the hardest aspect of running your cake business?

The admin! You need to be so organised! Between taking orders, keeping track of stock levels, prepping for consultations and wedding fairs, advertising and compiling quotes…all of that time and work before I have even thought about turning my oven on! I also still battle with my self confidence, there are times when I tell myself the client is going to hate it and scream at me when they collect their cake! I panic during and after every wedding cake delivery too! Oh, and taking photos and editing them!

8. What do you love or find the easiest aspect of running your cake business

Wedding fairs and consultations! I love meeting my clients and getting to know them. I come away from consultations feeling confident and proud of myself. I’m good at being me and I use it as a selling point because it is the most unique asset that my business has! I also love the baking, that’s where it all started for me and there’s nothing better than hiding myself away in the kitchen with the stereo blasting!

9. What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc….)

I specialise in geeky and alternative designs. I’m a total nerd and have a good knowledge base about most fandoms which puts me in a great position to design and create cakes in that genre. I think clients will always feel happier and more at ease if they know they’re entrusting a design to someone who loves the characters and subject matter as much as they do. I pride myself on creating cakes with personality which perfectly represent my client’s hobbies, passions, loves and obsessions. The majority of professional cake companies can create a stunning masterpiece featuring sugar flowers and lace detailing and they will enjoy putting the whole design together in all its prettiness. Most cake designers however, would have no interest in creating a Game Of Thrones or Batman inspired wedding cake full of dark colours and gritty textures. And that is why I exist!

10. Who is your favourite cake artist, cake business, cake crush or you tube channel

That’s an easy one as I have already mentioned his name! Ben Cullen aka The BakeKing. He is the very definition of an artist in every way. He has a very strong social media presence as well as a you tube channel and he’s currently featuring in the second series of Extreme Cake Makers. I started following Ben about a year ago after a cake friend shared one of his posts, he is literally my cake GOD! Not only is he a super talented artist but he’s a very clever business man too, the way he markets himself and styles his business is just incredible. I was lucky enough to meet him at Cake International last November and he’s also a very grounded, down to earth and funny guy. My admiration for him is so well known that my husband had Ben make my birthday cake last year! That definitely set the bar for future birthday presents ha-ha!

11. What one piece of cake decorating/baking equipment could you simply not do without?

I can’t choose just one! My first year in business I dedicated to investing in the business and buying equipment to make life easier and orders faster. I have two (four for some sizes) of every cake tin to make baking faster, I have a domestic oven as well as two counter top convection ovens, two Kitchen Aid mixers, a dedicated cake fridge and I have no clue how I went so many years without an Agbay and Profroster! They are total game changers!

12. What was the last bit of cake equipment you purchased?

A new air brush gun with a larger paint holder.

13. What is the one piece of cake equipment you absolutely regret purchasing

Loose bottom tins! They’re pointless! I also have a lot of cutters and moulds I’ll never, ever use.

14. What is your favourite brand of sugarpaste

Massa! Nothing else comes even close!

15. Is there a new skill you would love to learn?

Sculpting and painting on cakes.

16. What are the goals and ambitions for your business over the next 12 months and beyond?

17. I want the business to be my full-time income instead of it being a full time job with a part time income, I want multiple orders every week and I’m aiming to increase my year on year wedding bookings too.

18. What advice would you give a new cake business just starting out?

Be you! The best thing about your business is you, no other business has what you have so use it to your advantage. Find your own style and what you enjoy doing and market it to the relevant people. You may make a lot of mistakes at first but learn from them and push on. And always enjoy what you do, even when you’re pulling another all nighter or telling yourself you’re stupid for taking too much on or you start thinking about giving up because you don’t have any orders, ask yourself if you are still having fun and if you are then never give up.

19. And lastly what do you prefer a slice of cake or a cupcake?

Slice of cake! With a coffee, yummy

Great Scott (my back to the future reference sorry couldn’t help) another Fab read with great advice.

You can find Lou on Instagram and Facebook.

And it you wish to take part in meet the baker please email hello@kakenadcupkakery.co.uk

Meet the baker-A cake occasion

phonto-1Time to introduce another fab business

1. So firstly please introduce yourself and your business, and where in the UK/World are you based?

          I’m Jo owner of A Cake Occasion based in Accrington Lancashire

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2.Are you a self-taught cake decorator/baker or are you trained?

         Self-taught

3.Who inspired you to bake/ decorate and how long have you been baking for?

    I’ve been baking for around 7 years. It all started with Christmas cakes, I baked our       family cake every year. Then along came my children and my passion for baking and     cake decorating really started. My children inspired me to create beautiful cakes. I’ve    been fully decorating cakes including making my own models for 4 years.

4.How long have you been running your cake business?

A Cake Occasion has been running 4 years this coming July.

5.What was the last cake you made?

The last cake I made was a 4 tier semi naked wedding cake which was delivered and set up on New Year’s Eve.

meet the baker 66.  How do you attract customers to your business?

Word of mouth mainly and facebook.

7.  What do you find the hardest aspect of running your cake business?

My kitchen and house is full of cake stuff its hard detaching from work sometimes. I can’t wait to finally get my cake room so my house becomes my home again.

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8.  What do you love or find the easiest aspect of running your cake business

I love the fact that I’m my own boss. I can work when I choose and get to spend more time with my kids working from home. Caking is my passion its my happy place.

9.  What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc…..)

Ooooh hmmm I would say wedding cakes but I do love novelty. I’d never give them up completely.

10.  Who is your favourite cake artist, cake business, cake crush or you tube channel

The Bakeking!! His air- brushing skills are insane!!!

11.  What one piece of cake decorating/baking equipment could you simply not do without?

Oh I have a few but my ultimate has to be my K-mix followed by Agbay then Kingpin ha ha

12.What was the last bit of cake equipment you purchased?

The Profroster – what a great piece of kit

13. What is the one piece of cake equipment you absolutely regret purchasing

I don’t know the name of it but it’s a pen type tool that picks up edible balls and other tiny items Making it easier and quicker to add to cakes. It doesn’t work ha ha

14.What is your favourite brand of sugarpaste

Massa

15.Is there a new skill you would love to learn?

Figures and faces

16.What are the goals and ambitions for your business over the next 12 months and beyond?

Cake room is top of my list for 2018. I need my own space that I can shut off from my home and also keep cakes safe from the prying hands of my 14 month old son. Maybe one day opening a shop.

I’ve been nominated for Entrepreneur of the year at the Mumboss UK awards this March.. to get into the finalists would be amazing.

17  .What advice would you give a new cake business just starting out?

Make lots of cake friends.. it really does help having like minded people to talk to.

18.  And lastly what do you prefer a slice of cake or a cupcake?

Slice of cake always

I hope you enjoyed reading about Jo and her business A cake occasion and you can contact Jo via her social media links below.

http://www.acakeoccasion.co.uk

Instagram@acakeoccasion 

And it you wish to be featured in the meet the baker interviews please email hello@kakeandcupkakery.co.uk

 

Meet the baker- Cake your day

Its been a while but its back for 2018, a new series of Meet the baker interviews where fellow cakers give us an insight into there biz. So without further ado let me introduce you to…

Cake your day

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  1. So firstly please introduce yourself and your business, and where in the UK/World are you based?

My name is Cathryn Howard and I run Cake Your Day from my home in Bolton, Greater Manchester. I’m a mum of 2 young boys and a part time management accountant.

  1. Are you a self-taught cake decorator/baker or are you trained?

Self taught with some help from online tutorials.

  1. Who inspired you to bake/ decorate and how long have you been baking for?

My mum. She always made our birthday cakes growing up so I wanted to carry on that tradition for my children. My first fondant covered cake was George pig for my sons 1st Birthday two years ago. Until then I had only made the occasional fairy cakes, shortbread and rock buns.

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  1. How long have you been running your cake business?

Since September 2016, so a little over a year.

5.What was the last cake you made?

Some Christmas themed cupcake bouquets as a thank you to the staff at my local hospital NICU and SCBU.

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6. How do you attract customers to your business?

Through advertising on local selling pages on facebook, running competitions on my page,  instagram, leaving leaflets and displays at local businesses and word of mouth.

7.What do you find the hardest aspect of running your cake business?

The late nights. I do as much as I can whilst my eldest is at nursery but anything else has to wait until they are asleep.

  1. What do you love or find the easiest aspect of running your cake business

I love the flexibility of being able to work when I want, to fit around my family. Seeing customers reactions or reading their reviews is very rewarding.

  1. What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc…..)

Cupcake bouquets followed by novelty cakes

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  1. Who is your favourite cake artist, cake business, cake crush or you tube channel

Zoes Fancy Cakes, Paul Bradford, She Who Bakes and Little Cherry Cake Company

  1. What one piece of cake decorating/baking equipment could you simply not do without?

My Kenwood K-Mix. I broke several mixers when initially making cakes for family and friends. I decided it was best to invest if I was going to turn my hobby into a business.

  1. What was the last bit of cake equipment you purchased?

Scales. My old one finally gave up on me

  1. What is the one piece of cake equipment you absolutely regret purchasing

Zee Chik cake scraper. I can’t get straight edges with it

  1. What is your favourite brand of sugarpaste

I love modelling with Cake Dutchess Modelling Paste. I cover my cakes with Renshaw. However I am looking at trying new brands as I find the darker colours quite tacky and can tear.

  1. Is there a new skill you would love to learn?

Sharp edges using ganache. Also carved cakes with internal structures.

  1. What are the goals and ambitions for your business over the next 12 months and beyond?

Aim for gold at Cake International! Take on more orders for Cupcake Bouquets as that is what I love making the most. Introduce more flavours

  1. What advice would you give a new cake business just starting out?

Don’t undersell yourself. Work out your costs for every ingredient and for each cake individually.

  1. And lastly what do you prefer a slice of cake or a cupcake?

I enjoy both but I prefer a slice of cake

I hope you enjoyed reading about Cake your day and you can contact Cathryn on her social media links below

Facebook: cakeyourdaybolton

Instagram: cakeyourdaybolton

Email: cakeyourday@mail.com

And if you wish to be featured in meet the baker please email hello@kakeandcupkakery.co.uk

Meet the baker- Bindweed Bakery

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So here is the very first Meet the baker feature and i hope you enjoy reading about Kie and her business as much as i have.

So here it is.

 
So firstly please introduce yourself and your business, and where in the UK/World are you based?
My name is Kie Spate and I own and run Bindweed Bakery (http://bindweedbakery.com) which is based Six Bells, Abertillery, in the picturesque South Wales Valleys.

Are you a self-taught cake decorator/baker or are you trained?
I am a self taught baker have no formal training in cake decorating, but have learned a huge amount through experimentation, trial and error and by watching various online tutorials.

How long have you been baking?
I have loved baking since I was big enough to wield a wooden spoon, and have many fond childhood memories of making delicious welsh-cakes, breads, and cakes with my mother.

How long have you been running your cake business?
I developed an interest in cake decorating in December 2013 when my youngest son asked if I could make him a dragon cake for his birthday. I started searching the internet for ideas and stumbled across the wonderful world of sculpted cakes! Sculpting has always been a passion of mine (and I have sculpted in polymer clay for quite a few years) so you can imagine my delight as I quickly realised that it was the perfect opportunity to combine both of my passions into one! Not being the sort of person to start with something easy and work my way up to making something more difficult I jumped right in with a sculpted 3D dragon cake – I learnt so much while making it, and loved doing it so much that the month later I registered with my local council and Bindweed Bakery was born!

What was the last cake you made?
The last cake that I made was actually a gift for my beautiful niece Lauren, who had her little boy Oscar ten weeks early – thankfully both mother and baby are both doing well.
The top tier was carrot cake filled with lemon buttercream and the bottom tier was chocolate cake filled with chocolate buttercream.

The last cake topper that I made was a vintage lady

  
How do you attract customers to your business?
As a still quite new business I’m still trying to figure out the best ways of attracting customers. Going to craft fairs and selling simple cakes and tray bakes but taking photographs of my more elaborate creations has helped in getting my name out there and even though I have only just really started trying to promote myself on it, social media (mainly Facebook https://www.facebook.com/BindweedBakery has its merits to.
I have also recently opened an Etsy Shop http://bindweedbakery.etsy.com where I sell my hand sculpted sugarpaste toppers.

What do you find the hardest aspect of running your cake business?
For me its definitely the ‘grown up’ stuff like keeping on top of my accounts! That and pricing.

What do you love or find the easiest aspect of running your cake business?
I love being able to be creative – and still sometimes can’t believe that people will pay me to sit and turn a piece of sugarpaste into a dog, animal or object!

What is your specialty? Wedding cakes, novelty cakes, cupcakes etc…..
My specialty is hand sculpted sugarpaste cake toppers and sculpted cakes – they are definitely what I enjoy making the most.

Who is your favourite cake artist, cake business or you tube channel
There are loads of cake artists that I really admire.
Some I admire because they are so innovative, some because they make the sorts of cakes and cake toppers that I love to make, but they make them so much better than I currently can; and some I admire because they simply make beautiful, perfectly pristine cakes that aren’t the sort of cakes that I make at all, but they are just so beautiful I can’t help admire them!
Among those that I really admire are Shawna Mcgreevy, Carlos Lischetti, Jessica Harris, Michelle Sugar Art, Avalon Yarnes, Mike McCarey and Rosie Cake Diva.

What one piece of cake decorating/baking equipment could you not do without?
I love my modelling tools and my stand mixer.

What was the last bit of cake equipment you purchased?
I’ve been pretty good recently and have stopped myself making spontaneous cake related purchases, but I do currently have some Dinkydoodle airbrush paints in my online shopping basket with my finger hovering over the checkout button!

What is the one piece of cake equipment you regret purchasing
I can’t actually choose just one – when I started out I bought a ton of cake decorating stuff that I thought would come in useful – but the sad truth is that half of it has never been used!

What is your favourite brand of sugarpaste
For modelling I like Asda’s own brand sugarpaste. I’m still trying out different brands when it comes to covering cakes.

Is there a new skill you would love to learn?
Having warm hands, I would love to learn how to model with modelling chocolate without having it melt on me! Its the main reason I model with sugarpaste, but would love to find a way around it as I’ve seen amazing things made with it.

What are the goals and ambitions for your business over the next 12 months?
I love what I do, so all I really want is for Bindweed Bakery to continue to grow so I can carry on doing what I love!

What advice would you give a new cake business just starting out?
I guess my biggest piece of advice would be don’t try to do to many things all at the same time – decide what your best at, most interested in and work on that.
Find your own style and believe in yourself.

And lastly what do you prefer a slice of cake or a cupcake?
Neither! I don’t eat cake at all anymore – Gluten and eating lots of carbohydrates don’t make me feel well so I tend to avoid them as much as I can – but even though I don’t eat cake I still love to bake, and spend most of my time thinking about different ways to decorate it!

  

if you would like to take part in the Meet the baker feature please email hello@kakenadcupkakery.co.uk

 

Meet the baker

  

  
Us Cakey peeps we have a lot in common, we love buying cake kit,get dazzled with glitter, in awe of a drip cake, oh yes we certainly share our love of all things baked and cake, but yet every business is so unique. 

The Cake community is a large one that can be super supportive, critical, fun,innovative. We love sharing techniques, hints and tips but we don’t always get a chance to shout about what we do or just share what makes us tick.

So with this in mind 1-2 times a month I will feature a cake business on my blog.

 You’ll get a set of questions to answer, all based on you and your Cakey biz.

Your replies will then be shared with thousands of Cakey peeps and beyond.

Feel free to add your website and any social media links to your feature which will also be shared within the meet the baker blog.

If your interested in this feature please email hello@kakeandcupkakery.co.uk with Meet the baker in the subject line I’ll then send you your questions and let you know when your business is featured.

You can then share with your followers on your cake pages and social media which will give a little insight into what us bakers do.

If your on Twitter be sure to keep an eye out for the #MeetTheBaker and be sure to share the #MeetTheBaker on fb too to connect the Cakey love.

I hope you enjoy this series

Yvonne

Kake and Cupkakery 

What’s your Niche?

  
They always say the reason to start a business is to solve a problem or identify a need and once you have identified what the problem or the need is you will quite likely have a concept/idea for a business.

If you have a business baking and decorating cakes like myself you will have either started your business from being a hobbyist or just made the decision to start a cake business.

Either way we have identified that the problem that we solve as cakers is creating speciality cakes handmade for various celebrations and occasions, small or large, budget or more expensive we are certainly in the business of bringing a little joy into people’s lives with cake, in fact I would say we are memory makers as most people can remember receiving an extra special birthday cake. 

Now starting the business that’s the easy part,the next is to identify your niche or in other words what your good at or where your passion is.

Do you need to have a niche? Maybe not but think of any business and you will see that their is at least one thing that they excel at or they are known for. 

In the Cakey world it is just so diverse we have businesses who specialise in life size cakes, gravity defying cakes, sugar paste flowers, decorating with buttercream, royal icing, Wedding cakes, Cupcakes, brownies, bundt cakes, too many to list all but I can guarantee every single person who bakes and decorates cakes has a niche.

For me my business focuses on celebration cakes and dessert style cupcakes with the occasional wedding cake.

 The wedding cake market is an area that I haven’t really targeted much but I have some ideas around this that will suit my niche so will look into more marketing in this area over the next few months ready for the 2017 wedding season.

  
With celebration cakes I mainly make birthday cakes, and this has happened quite organically as that is where the majority of my orders come from and I would say compared to wedding cakes the percentage of birthday cakes I make in comparison to wedding cakes is 90% so I feel pretty comfortable knowing that this is enjoyably a big part of my business because that’s what my customers mainly order and then thankfully  go on to recommend me to family and friends who then in turn order  a birthday cake themselves.

   
 Now what I consider to be my niche is dessert style cupcakes, basically put I love cupcakes and wanted my customers to not necessarily order a cake for a special occasion but order some cupcakes just because they fancy a treat in different flavor combinations or they want to gift a box to friends and family. My customers are always keen to see what flavor combinations I will come up with next and if you can get the word out about what you do in your local area or beyond it really helps you to stand out from what others do in a similar market.

So over the years I have concentrated in coming up with a whole concept around my cupcakes and I recognize this is to be my niche.

 
Early on I made the mistake of trying to be all things to all people and this is easily done because we want to try everything and in my opinion doing this usually brings you to a conclusion of what you like to do and what sells well with your customers but being all things to all people has the danger that you end up not really appealing to anyone or spreading yourself too thin.

I tried cake pops and macarons, haven’t ventured into iced cookies (yet) but might have a dabble.

 I do bake other items such as brownies, doughnuts etc… but I quickly realised cake pops and macarons didn’t come to me as easily as cakes plus there wasn’t much of a demand with my customers for cake pops or macarons. So putting this to one side I leave it to businesses that do this so much better than me and I decided cake pops and macarons wouldn’t be part of my product offering on a permanent basis just very limited occasions or special request.

The advantages of what finding your niche brings is that your customers will know what you do, you can then target and market more effectively depending on your niche.

There are many  baking related business who I believe have captured their niche perfectly and it is very clear what they do.

Pop bakery- cake pops http://www.popbakery.co.uk

Tasty cakes – large and life size cakes https://www.facebook.com/Cakes.Tasty

Yipsy macarons – Macarons http://www.yipsymacarons.com/

Crumbs and doilies – Cupcakes http://www.crumbsanddoilies.co.uk 

Cakes by cliff – Drip cakes http://www.cakesbycliff.com

Queen of hearts couture cakes -Buttercream artist http://www.queenofheartscouturecakes.com

The businesses mentioned above have clearly identified what they enjoy doing and what their customers want and through social media has allowed the customer to buy into what they do and what they specialise in.

So if you ever find yourself feeling stuck on the direction of your business go back to basics and focus on what you do best, where your passion lies or where the majority of your orders come from. Before you know it you have your niche.

I would love to hear what your niche is so please feel free to comment and share.

***Update***

So the lovely Valeri and Christina from Queen of hearts couture cakes have sent me this brilliant message regarding finding your Niche:

Aaawwww! Thank you so much for thinking about us. 

Well, what we can say is, it is indeed important to find your niche. Although, market is very competitive so you have to up your game. You can or not necessarily have your niche..or maybe you’ll eventually discover it. But what’s important is, every cake photo you post, HAS TO BE: neat, professional looking, and with your style in it. This is your portfolio..and this is what people see and will remember you for. So every post you will do is a chance to get people interested and remember you..so make the most of it 🙂

Hope we make sense! Haha 

Much love to all of you from 2 crazy buttercream girls,

Valeri & Christina xxx”