Meet the baker-A cake occasion

phonto-1Time to introduce another fab business

1. So firstly please introduce yourself and your business, and where in the UK/World are you based?

          I’m Jo owner of A Cake Occasion based in Accrington Lancashire

meet the baker 8

2.Are you a self-taught cake decorator/baker or are you trained?


3.Who inspired you to bake/ decorate and how long have you been baking for?

    I’ve been baking for around 7 years. It all started with Christmas cakes, I baked our       family cake every year. Then along came my children and my passion for baking and     cake decorating really started. My children inspired me to create beautiful cakes. I’ve    been fully decorating cakes including making my own models for 4 years.

4.How long have you been running your cake business?

A Cake Occasion has been running 4 years this coming July.

5.What was the last cake you made?

The last cake I made was a 4 tier semi naked wedding cake which was delivered and set up on New Year’s Eve.

meet the baker 66.  How do you attract customers to your business?

Word of mouth mainly and facebook.

7.  What do you find the hardest aspect of running your cake business?

My kitchen and house is full of cake stuff its hard detaching from work sometimes. I can’t wait to finally get my cake room so my house becomes my home again.

meet the baker7

8.  What do you love or find the easiest aspect of running your cake business

I love the fact that I’m my own boss. I can work when I choose and get to spend more time with my kids working from home. Caking is my passion its my happy place.

9.  What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc…..)

Ooooh hmmm I would say wedding cakes but I do love novelty. I’d never give them up completely.

10.  Who is your favourite cake artist, cake business, cake crush or you tube channel

The Bakeking!! His air- brushing skills are insane!!!

11.  What one piece of cake decorating/baking equipment could you simply not do without?

Oh I have a few but my ultimate has to be my K-mix followed by Agbay then Kingpin ha ha

12.What was the last bit of cake equipment you purchased?

The Profroster – what a great piece of kit

13. What is the one piece of cake equipment you absolutely regret purchasing

I don’t know the name of it but it’s a pen type tool that picks up edible balls and other tiny items Making it easier and quicker to add to cakes. It doesn’t work ha ha

14.What is your favourite brand of sugarpaste


15.Is there a new skill you would love to learn?

Figures and faces

16.What are the goals and ambitions for your business over the next 12 months and beyond?

Cake room is top of my list for 2018. I need my own space that I can shut off from my home and also keep cakes safe from the prying hands of my 14 month old son. Maybe one day opening a shop.

I’ve been nominated for Entrepreneur of the year at the Mumboss UK awards this March.. to get into the finalists would be amazing.

17  .What advice would you give a new cake business just starting out?

Make lots of cake friends.. it really does help having like minded people to talk to.

18.  And lastly what do you prefer a slice of cake or a cupcake?

Slice of cake always

I hope you enjoyed reading about Jo and her business A cake occasion and you can contact Jo via her social media links below.


And it you wish to be featured in the meet the baker interviews please email


Meet the baker- Cake your day

Its been a while but its back for 2018, a new series of Meet the baker interviews where fellow cakers give us an insight into there biz. So without further ado let me introduce you to…

Cake your day


  1. So firstly please introduce yourself and your business, and where in the UK/World are you based?

My name is Cathryn Howard and I run Cake Your Day from my home in Bolton, Greater Manchester. I’m a mum of 2 young boys and a part time management accountant.

  1. Are you a self-taught cake decorator/baker or are you trained?

Self taught with some help from online tutorials.

  1. Who inspired you to bake/ decorate and how long have you been baking for?

My mum. She always made our birthday cakes growing up so I wanted to carry on that tradition for my children. My first fondant covered cake was George pig for my sons 1st Birthday two years ago. Until then I had only made the occasional fairy cakes, shortbread and rock buns.


  1. How long have you been running your cake business?

Since September 2016, so a little over a year.

5.What was the last cake you made?

Some Christmas themed cupcake bouquets as a thank you to the staff at my local hospital NICU and SCBU.


6. How do you attract customers to your business?

Through advertising on local selling pages on facebook, running competitions on my page,  instagram, leaving leaflets and displays at local businesses and word of mouth.

7.What do you find the hardest aspect of running your cake business?

The late nights. I do as much as I can whilst my eldest is at nursery but anything else has to wait until they are asleep.

  1. What do you love or find the easiest aspect of running your cake business

I love the flexibility of being able to work when I want, to fit around my family. Seeing customers reactions or reading their reviews is very rewarding.

  1. What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc…..)

Cupcake bouquets followed by novelty cakes


  1. Who is your favourite cake artist, cake business, cake crush or you tube channel

Zoes Fancy Cakes, Paul Bradford, She Who Bakes and Little Cherry Cake Company

  1. What one piece of cake decorating/baking equipment could you simply not do without?

My Kenwood K-Mix. I broke several mixers when initially making cakes for family and friends. I decided it was best to invest if I was going to turn my hobby into a business.

  1. What was the last bit of cake equipment you purchased?

Scales. My old one finally gave up on me

  1. What is the one piece of cake equipment you absolutely regret purchasing

Zee Chik cake scraper. I can’t get straight edges with it

  1. What is your favourite brand of sugarpaste

I love modelling with Cake Dutchess Modelling Paste. I cover my cakes with Renshaw. However I am looking at trying new brands as I find the darker colours quite tacky and can tear.

  1. Is there a new skill you would love to learn?

Sharp edges using ganache. Also carved cakes with internal structures.

  1. What are the goals and ambitions for your business over the next 12 months and beyond?

Aim for gold at Cake International! Take on more orders for Cupcake Bouquets as that is what I love making the most. Introduce more flavours

  1. What advice would you give a new cake business just starting out?

Don’t undersell yourself. Work out your costs for every ingredient and for each cake individually.

  1. And lastly what do you prefer a slice of cake or a cupcake?

I enjoy both but I prefer a slice of cake

I hope you enjoyed reading about Cake your day and you can contact Cathryn on her social media links below

Facebook: cakeyourdaybolton

Instagram: cakeyourdaybolton


And if you wish to be featured in meet the baker please email

Time to reflect-2017

My last blog post was way back in August which has been a while simply because the biz has been busy and sadly blogging just didn’t seem a priority, but I’m in the middle of a Christmas break so it’s a perfect time to reflect on how the year has panned out as well as get back into my blogging habit.

So how has this year been for you in general?

Well for me the answer has been pretty busy. And every year I like to think their are lessons to be learnt from either mistakes I’ve made or positive choices I’ve made that have had a big impact on me and my biz.

So on a positive note I’ve…

  • scheduled in down time and stuck to it- in one of my blog post I wrote about work life balance and how I was going to make an effort to get better at it. I’m still not perfect but this year has been the best so far. So much so I even managed to fit in a holiday which was on my own and a huge thing for me as this was also something I very much wanted to do (personal goal) and was the most liberating thing I’ve ever done. Holidaying alone I would highly recommend. Granted it fell in the middle of a very busy sept for wedding cakes but I did it and it was fabulous. And one of the things I’ll be doing in Jan is planning out my downtime’s as much as I can to help maintain a better work life balance.

  • Discovered ganache- ok ok I know you might be eye rolling right now but I gave it a try at the end aug/sept and I actually muttered the words “ganache is a game changer” you see I didn’t really get the ganache thing, I didn’t see the point and stuck to buttercream and one of the reasons I stuck to BC was the cost, could I honestly justify using it, were customers actually bothered? Well with the recent 100% rise in butter the cost of making and using ganache didn’t seem such a bad idea after all and cost literally matched the current cost of using BC. I don’t flip or even use ganache plates but the finish is more refined, it encases the cake like a protective shell, and also taste delish. It freezes well and can be made in advance, I’m still getting used to it and I’m still practicing.
  • Bought an Agbay – O.M.G for years I used my trusted 12″ serrated edge knife and was quite nifty with it but I had an order for a naked wedding cake and wanted to ensure the layers were perfect so decided to invest and I must say it’s one of the best investments I’ve made, so quick and perfect layers every time. Word of warning though ALWAYS replace the blade guard because that blade is sharpppppppppp.
  • Rebranded- I had spoken about it previously and went for it again. This time i invested a bit more and the result was a lovely rebrand that represents me and the biz as well as helping me remain consistent with the design concept, colour and font. Overall this has been great for my biz( See previous blog post) I also Reworked my website (myself) and managed to get myself onto page one of google for my keywords so yes this has had a positive impact on my business.
  • Fell in love with Instagram- it’s over taken twitter as my fave social media channel. I need to improve my use of hashtags but I truly do love it
  • Entered Cake international-2017 was the year I entered the most intimidating competition ever, wedding cake category (royal iced wedding cake)it was on the list of things I wanted to do. I didn’t place but that hasn’t put me off, in the words of the terminator ” I’ll be back” and note to self read, read and read again the competition schedule

Things that haven’t gone so well are..

  • My admin- arghhh we are on the run up to submitting our yearly accounts and let’s just say I need to organise my s**t. I have an accountant who does the last bits for me as well as submit but the weekly admin needs to improve, Monday’s are my admin day but that is sucked up with quotes etc.. but next year I’m recruiting some help from one of my sisters to give me a hand to see if this will improve things.
  • Workload- got a bit heavy at times which effects the speed I get back to customers with quotes . It’s my downfall along with admin, so even though the work life balance has improved there are still areas I need to get a lot better at.
  • Networking- very poor this year but making a vow to get out there more in 2018, Ive even thought about a face 2 face cakey meet up group but I don’t know how I would fit it in.
  • Increased prices- Wow butter prices, omg beginning of the year 89p per 250g by December £1.60 per 250g. The price hike has been ridiculous, the price was leaping almost daily. I read recently that it spiked in December due to demand (it’s all our Crimbo orders) but hopefully will stabilise in the new year.

So 2018, what’s happening and what do I want to achieve????

Throughout the year I like to jot down ideas and things I need to do so I will take a look at what I’ve noted down and aim to put into action if not done so already.

I love goal setting some new planners are on the way as I speak, but one thing I would say when setting goals don’t feel under pressure to have all your goals set out by Jan 1st, why not aim to write out by the end of Jan instead, that way you can really give yourself time to focus on what you want to achieve in 2018. I always have two dates, Jan I set biz goals, Feb I set personal goals.

So do you reflect on your year?, what have you learnt or discovered ?, are you making plans/goals for this year? If so I’d love to hear.

My blog will be back and likely in a monthly format rather than forthrightly. a blog by a caker for cakers. the focus will be everything to do with running our businesses and the cakey world so if there is a topic or area you’d like me to cover please let me know.

So time to get planning so have a Happy new year, hope your having a lovely break And here’s to another great year of baking and blogging in 2018.

Refresh and Rebrand-Mood board

When I started Kake and Cupkakery or rather when they merged I was very much inspired by two programmes DC cupcakes which focused on a cupcake bakery called Georgetown cupcake the owners are sisters Katherine and Sophie who gave up their jobs and opened a cupcake shop, and have since gone on to open another 5 bakeries. 

My other inspiration was Unique Sweets which I love and  and has been featured in one of my earlier blog post. 

This programme focused on American baking,unique sweet treats and bake shops across an episode here

When I started my focus and goal was to one day open my own bakery with the feel of an American bake shop with shops in the midlands, up north and down south, where I create all my celebration cakes as well as being open to sell coffee and cake. Think Cake boss, bakery downstairs workshop upstairs

Well if your going to dream dream big I say.

So when I think of my business I’m always thinking how this would translate into a bakery, even though currently my biz is primarily operating online which has great advantages and is working well I always imagined what it (a bakery) would look and feel like and me rebranding I very much have this in mind as that’s my ultimate dream/goal.

Yes I make cakes but I overall I just love to bake so even though I have a core focus of Cupcakes-celebration cakes-wedding cakes in my business I feel like I’m an all rounder as I do have a bit of a patisserie background so I’m always open to trying new ideas and exploring flavours that I feel are authentic and natural.

Every aspect before I started Kake and cupkakery was carefully considered just like any business and with the rebranding and how the business is operating my logo or rather brand has to represent everything I now do. I thought about my packaging and how it needed to be generic so that a man would feel comfortable carrying a box of cupcakes as well as a woman and in this I mean escaping anything to pink, swirly or overtly feminine, I’m not saying men can’t do pink but when thinking about what I wanted to do I had to break it down and be really clear who I wanted to cater for even though females are my primary market I just didn’t want to be too feminine so that’s why I opted for a generic plain kraft style box with no window but also have packaging I could dress up. I love the boxes and they’ll be staying how I can improve on presentation remains to be seen.

What I offer:

 My flavours for my cupcakes I would describe as gutsy and unusual and I like to think a little unique I like to let the cake do the talking  so for my current logo I stayed neutral and minimal because in the early stages I didn’t know where the business would lead, but now I know what I do and my customer base it needs to reflect that.

I create celebration cakes for all occasions catering for busy mums who want a special cake as well as those special birthdays and christening etc this is the fun element and a core part of my business.

Weddings is a market I need to get further established in but offering something a little different as there are many wonderful wedding cake designers whose cakes are beautifully executed so I have to think what I can offer that is different that I can bring to an already crowded market place.

And if you know me personally I’m a people person also a chatterbox and a little extroverted with a quirky sense of humor, I’m very expressive with my hands when I talk (true story)

So my brand has to represent all or most of the elements above  as well as some of my personality.

So first meeting was a brand discovery meeting back in April which dug deeper into me and my business and elements of what I’ve discussed above, Nancy wants to bring into my branding and get it to represent  the different things I do as well as my personality.

 I was already working and focusing on certain aspects of the business because I had been working on a business planner Ive spoken about in previous post  called Dream|Plan|Do by the Design trust and is one of the reason for the brand refresh as it really makes me think about what I’m doing.

So back to the brand discovery meeting,some of the questions Nancy wanted to know were:

  • Who my customers are- I used analytics from my social media to determine who interacts and responds to my pages especially with boosted post and adverts plus who I sell too.
  • What do I do? – artisan cupcakes, celebration cakes  a few wedding cakes, and recently a macaron or two.
  • Words I use to describe my business- authentic, quirky, unique, approachable  etc…
  • Who I want to attract- More customers who like artisan products
  • Business I admire and why- kute cake,crumbs and doilies, Lilly vanilli, Apple, Georgetown cupcake, 
  • Design styles I like- I used Pinterest to help me 
  • What my packaging is like- kraft brown boxes which me and my customers love and I will be keeping.

So Nancy went away and looked at all the information I gave and sent to her and she in turn sent me a mood board which is based on some visuals I sent to her as well as our conversations.

She is so collaborative and really wants to know what I like and dont like and unlike previous times where I’ve had a logo design there are loads of questions and suggestions been made that I’ve never thought of, and I really appreciate her expertise and creativity of thinking outside the box.

The images below are a combination of looks and colours sent to me to get my response. Its been a mixture of feeling overwhelmed, excited and wow. 

We also went through a  Pinterest board I created (feel free to have nose, the board is called Brand refresh) and went through aspects of design I liked and didn’t like so I can see she is building up a picture about me and Kake and Cupkakery 

This is not the final look but was just to judge my reaction to colour which is a huge leap from my muted monochrome look.

There is still work to be done on:

  • Colour palette
  • Logo
  • Typography
  • Pattern

So the next stage will be to see some colour palettes as well as a logo design.
I’m absolutely loving this process and while this is happening I’ll be tweaking everything else such as website,looking at my price point and product offering. 

It’s all very exciting and that’s why I want to share this process with you through my blog post.

Next update coming soon

What’s your reward?

It’s Sunday, what are you up to today? Are you chilling out, seeing family, doing some exercise or are you working on an order?

I know for many of us cake business owners  for one reason or another we are based at home  but this doesn’t have to mean we are available 24/7.

In the early days of my business I would take calls at all hours, answer emails at all hours,work all hours then deliver whenever and all over. 

But then sometimes life just says whoa hang on a bit what are you doing????? you can’t continue at this pace try and slow it down a little.

Thoughts like this usually happen when im working non stop  but then what tends to happen when i take a break i become ill because I’m a little run down.

This was one of the reasons I gave up a coffee shop contract a couple of years ago the constant out of hours contact such as Bank holidays and texts at 11.30pm when they had realised they had run out of cake (again) it was a lovely compliment to know my cakes were selling but at what cost could I continue to be working like this? And just to add I was working full time too.

So I decided it simply had to stop and I had to take action and yep I stopped my coffee shop contact for the good of my health, my customers and my business.

You see I’ve noticed a trend lately and it’s not just cake businesses but in general we are all so busyyyy, busy with work, busy with family, busy building business,life is just busy, it’s the busy epidemic.

Image from:
So due to this busyness I’ve been reflecting on myself and  about all my sacrifices and things I’ve missed out on while building my little cakey empire . Well it’s hardly an empire but to me it is lol

So thinking about this and if you read one of my earlier post you will see I was calling this year (2017) the year of me, well so far it’s been anything but because I’m so you guessed it “busy”

But it’s now time for me to own it.

Now don’t get me wrong there is nothing wrong with being busy this proves that the business has customers who want to buy my cakes, but it’s how I manage it is what I needed to address and never more so than recently. 

 One Saturday while out having lunch with a friend we popped into a little shop, one of those shops that sells little unique gifts as well as little buddhas, incense, crystals that kind of thing, anyway we struck up a conversation with the owner about work life balance as he faced similar work life balance challenges and told me about the book 7 habits of highly effective people. We chatted about work being so busy and then he said to me

 ” there is nothing wrong with working hard and being busy but there has to be some kind of reward” 

and it really hit home to me, of course there does otherwise what’s the point of it all, I love what I do but I’ve got to be able to reward myself once in a while.

So while chatting to him I mooched around his gorgeous little shop and I bought this magnet plaque which really resonated with me, it was truly a ah ha moment.

It’s now got a prominent place in my kitchen to act as a gentle reminder that now and again I’m allowed to take it easy.

So with all this reflection what changes have I made to get some balance back.

  • Well one of the  things I’ve done recently was to reward myself  so I booked myself a Spa day at the gorgeous Hoar cross hall just me a book, and my fluffy bath robe,it was absolute heaven.
  • I automate my fb messages to give clear times of contact, I don’t reply to messages after 7pm (I’m usually working on orders anyway) on weekdays and Saturday’s and any Sunday queries are answered on a Monday.
  • I’ve scheduled in down time right upto September such as the bank holiday weekends and also blocked out fully booked months and listed this on my Facebook page to inform my customers. This was interesting as I immediately had customers book in orders around these dates.
  • I now have a different phone number for the business away from my personal number(something I’ve wanted to do for ages) My contact number isn’t on my business cards as for first contact I prefer email or for s potential customer to contact me via my website.
  • I’m trying to get back to other hobbies like salsa dancing, making time for regular exercise and trying to start meditating again.
  • I use scheduling apps such as hootsuite and use the scheduler on Facebook to schedule in social media post on days when I know I won’t be around to do them or for busier times.
  • I use the word NO and I don’t force things if I know it’s going to be difficult to achieve within a specific timescale, I don’t want quality to suffer and unduly stress myself out.
  • Trying to keep sundays a no bake day (for the business) I’ve seen some businesses such as Rachel’s Kitchen don’t deliver cupcakes on mondays so this means no baking on a Sunday, which I’ve decided is now my official day off.
  • I decided to no longer deliver cakes on a Monday, and deliver Tuesday- Saturdays if I’m honest I hardly deliver celebration cakes on mondays as for me my deliveries are usually later in the week.
  •  I have turned Mondays into my official admin day to work on quotes, ideas and update my website. So now on a monday it’s dedicated to working on the business instead of  in it.
  • I’ve been looking at which has been recommended to me by another cake business to help me manage all the administration of the business which will save me some much needed time. 

So how do I feel about these changes?

I feel more organised,focused and assured that I’m clearly defining time to work and time to chill/play

So I know you are likely to be like me so what do you do that helps manage your time and worklife balance?,

And what do you like to do when your not baking up a storm?

Cakeageddon 2016

It has been agessssssss since my last post and it’s purely down to being a busy little bee over the past few months so I thought I would take the opportunity to reignite my blog ready for the new year.

So we are in the middle of crimbo limbo, that period in between xmas and new year where the days just merge into one, we are finishing off the mince pies, the unwanted celebrations chocolates and vowing to start a mini detox until new year celebrations begin,in other words still in the festive eating mindset but vowing to hit the gym.

So how was your festive period?? 

Did you have a nice one?

It seemed to go by in a blur for me, I managed to get all my Christmas present shopping done in November so thankfully I didn’t have to brave the crowds or hover around waiting for Amazon to deliver, yep this year i was seriously  organised as I knew the run up to Christmas was going to be a tough one due to cakeageddon.

Cakeageddon is the name I have been giving to my Christmas promotions for the past couple years or so and for me it describes it perfectly.

This years Cakeageddon offering was a combination of cupcakes, a festive drip cake, character cupcakes,and chocolate log cabin cakes,and not forgetting the rum cake.

 On reflection  for this year I should have reduced Cakeageddon slightly as I usually manage to take some annual leave from the day job but this year I didn’t so I was coming home and dealing with preparing  the many orders booked in ready for Christmas.

In between the baking I was having to find time to get into the festive spirit by attending Christmas nights out etc… was a test of stamina that’s for sure but everyone got there cakes, cupcakes and even mince pies.

The consequence for me though was a house in chaos, chocolate, icing sugar was everywhere and with the last of deliveries on Christmas Eve the last thing you want to be doing is a kitchen deep clean on Christmas Eve but it had to be done as I was still in semi baking mode for my family, two raspberry and lemon roulades for Christmas Day dessert and family mince pies to make so I didn’t  really stop till Christmas Day.

So while I’m in crimbo limbo I always like to reflect back at cakeageddon and think about how I could have done things differently or what I would change.

  1. Continue to get my personal shopping and tax return completed as early as possible as I’m always left rushing to get it completed, my accountant must be constantly eye rolling me
  2. Be mindful of my workload/ orders in December 
  3. Get a little admin help, especially for website enquiries in December actually in general 
  4. Stick to my cut off date for orders ( I’ve been especially strict with myself this year)
  5. Continue to close the business after Christmas just to get my breath back and reflect 
  6. I sometimes think I will have  a break the following year from cakeageddon but I never do so keep em peeled for cakeageddon 2017 🙂

So now it’s time to think about 2017 and what I want to achieve in the business. I’ve already got ideas in my head ready for valentines, Mother’s Day etc as well as more long term plans that I’m waiting to put onto paper.

I’ve even ordered myself a new business planner  to get things moving, this was recommended to me by a friend, it’s for creatives/craft type business  and if your interested you can check it out here 

I’ll write more about my planning process and how I get on with this planner in a future post.

Personally Ive decided it’s going to be the year of me, I’m going to get a holiday booked in and focus on having a little more playtime and relax a little so my life isn’t all work and cake as I am often described as a workaholic. 

I’m ever focused on my business but taking heed of my mums recent advice

“life is for living” 

so aiming for some balance in 2017

So if you run a business how was the busy festive period for you? And what would you do differently?? I would love to hear about it.

Anyway more post Christmas chilling to  continue but see you with another post in 2 weeks.

Yvonne 🙂 

Aka The Kake lady 

What have I been upto?

If you have been following this blog you have also been following my actual adventures in Kakeland so time for a mini update and to catch up to with what I have been upto?

Business has been busy, barely a week goes by without cake orders and I’m also now receiving corporate orders which I enjoy,I do need however to sort out my wedding cake side of the business  as this time of year I could be busier with regards to wedding bookings but have celebration cake orders booked so it’s all good.

I’ve ventured onto another social media platform and have become a SnapChatter, it’s a tricky platform to use as its an old school approach as gathering followers involves getting yourself out there and promoting your business as it doesn’t have a suggested user list like Twitter or Instagram (im on both) so I’m using it for behind the scenes videos, pics and tips, still getting to grips with it but it’s fun and will add another connection to customers and other businesses. So if you are on snapchat say hello.

In May I had one of my recipes printed in Cupcake heaven magazine, it was my Blackberry Mojito cupcake that I also submitted to the cupcake championships a few years ago, so as you can imagine I was over the moon about that.

So my business has been operating for just over 4 years alongside my full time job in my registered kitchen and I couldn’t be more pleased with the progress I have made, the cakes I have produced and the customers I serve.

I am confident in that I know my niche and my place in the market, my branding is sorted and represents the business perfectly.

So with everything going reasonably well I have been thinking about moving into premises as operating from a home based kitchen is tricky, work space and storage is the challenging bit so a dedicated space to work/shop would be amazing ,so as if by chance I saw a shop to let on my way home from work so I followed my intuition got the details and made that call.

The premises is close to my ideal location, has complementary businesses next to it, parking, and on a busy road. Simply put it was perfect so I arranged a viewing and loved it, in my head I created the layout, what I would sell etc etc……. but then reality hit, how will this work, I need funding/ financial as the business is making money and running itself but at the moment not enough income to live off and like everyone else I have responsibility’s so there is a lot to think about regarding taking the leap from my home based business with no overheads to premises with overheads, staff cost etc…… and also leaving the security of a regular income.

I sometimes wish I was totally fearless and could just make the leap but the fear of will it work, what if the location isn’t right, will customers visit arghhhhh it holds me back and I’m sure I’m not the only one.

How do I overcome it?? I have faith in myself and my abilities so you could say I’m working on it.
Before I viewed the shop I had actually been in contact with some small business organisations who after discussing my plans with them genuinely believe I have a viable business, especially taking into account my past experience and knowledge and I think others have done it so why not me.

So what’s next?

Seeing the shop has made me think about the business even more and where I want to be sometime in the future so I have decided to give the business an internal audit (corporate speak I know) to assess my offering, look at my systems, pricing (This doesn’t mean a price increase) do I feel I am offering a good service and do I add value as well as looking into different markets such as weddings as I currently don’t actively market in this area I suppose it would be a bit of a SWOT analysis looking at my strengths, weaknesses, opportunities and threats. So lots to think about. 

After this I will attempt a business plan make some smart objectives and take it from there.

I think its good as a small business owner to step away and look with  a critical eye over what I do well and not so well as like many others who run small business we are so busy working in the business we don’t get enough time to work on it and strategise 

So during the summer this is what I will be doing looking at all aspects of the business to try and make it more effective, increase sales, create a strategy to tap into other markets as well as continue to offer good customer service.

The Shop will have to wait a little bit longer im afraid and in the words of Gary Vaynerchuck (I follow him on Facebook so check him out)

Hope you enjoyed my update, and in the next couple weeks my next post will be another #MeetTheBaker feature which I’m absolutely loving and hope you do to.