Time to introduce another fab business
1. So firstly please introduce yourself and your business, and where in the UK/World are you based?
I’m Jo owner of A Cake Occasion based in Accrington Lancashire
2.Are you a self-taught cake decorator/baker or are you trained?
3.Who inspired you to bake/ decorate and how long have you been baking for?
I’ve been baking for around 7 years. It all started with Christmas cakes, I baked our family cake every year. Then along came my children and my passion for baking and cake decorating really started. My children inspired me to create beautiful cakes. I’ve been fully decorating cakes including making my own models for 4 years.
4.How long have you been running your cake business?
A Cake Occasion has been running 4 years this coming July.
5.What was the last cake you made?
The last cake I made was a 4 tier semi naked wedding cake which was delivered and set up on New Year’s Eve.
6. How do you attract customers to your business?
Word of mouth mainly and facebook.
7. What do you find the hardest aspect of running your cake business?
My kitchen and house is full of cake stuff its hard detaching from work sometimes. I can’t wait to finally get my cake room so my house becomes my home again.
8. What do you love or find the easiest aspect of running your cake business
I love the fact that I’m my own boss. I can work when I choose and get to spend more time with my kids working from home. Caking is my passion its my happy place.
9. What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc…..)
Ooooh hmmm I would say wedding cakes but I do love novelty. I’d never give them up completely.
10. Who is your favourite cake artist, cake business, cake crush or you tube channel
The Bakeking!! His air- brushing skills are insane!!!
11. What one piece of cake decorating/baking equipment could you simply not do without?
Oh I have a few but my ultimate has to be my K-mix followed by Agbay then Kingpin ha ha
12.What was the last bit of cake equipment you purchased?
The Profroster – what a great piece of kit
13. What is the one piece of cake equipment you absolutely regret purchasing
I don’t know the name of it but it’s a pen type tool that picks up edible balls and other tiny items Making it easier and quicker to add to cakes. It doesn’t work ha ha
14.What is your favourite brand of sugarpaste
15.Is there a new skill you would love to learn?
Figures and faces
16.What are the goals and ambitions for your business over the next 12 months and beyond?
Cake room is top of my list for 2018. I need my own space that I can shut off from my home and also keep cakes safe from the prying hands of my 14 month old son. Maybe one day opening a shop.
I’ve been nominated for Entrepreneur of the year at the Mumboss UK awards this March.. to get into the finalists would be amazing.
17 .What advice would you give a new cake business just starting out?
Make lots of cake friends.. it really does help having like minded people to talk to.
18. And lastly what do you prefer a slice of cake or a cupcake?
Slice of cake always
I hope you enjoyed reading about Jo and her business A cake occasion and you can contact Jo via her social media links below.
And it you wish to be featured in the meet the baker interviews please email firstname.lastname@example.org