Cupcakes no longer a fad?

It’s National Cupcake week this week so I’m reblogging this blog post from s couple years ago.

On my Twitter feed a couple weeks ago I came across a list of the 101 best Cupcakes in America And it got me thinking so many years on and cupcakes are still here after many people put them down to being a fad.

So with this the cupcake was supposed to be over thrown with the cake pop, whoopie pies and Macarons, but in my opinion Macarons are exempt as they truly are a classic so dont deserve to be put into the fad category.

And then there was the cronut the croissant and doughnut hybrid, created by Chef Dominique Ansel and actually is now a trademarked pastry item for his New York Bakery.


But through this the cupcake staying power has remained due to its hardcore fans. You only have to look at the list to see in America they are still as popular as ever.

Here are a few from the list that I have followed and lusted over

        I love these list, I love to see what our American  cousins are up to regarding Cupcakes.

I remember watching an episode of Sex and the City (i am such a huge fan) and watched how Carrie and Miranda tucked into Cupcakes while Carrie confessed she had a crush on Aiden (told you i was a fan) and the Cupcakes they were tucking into were Magnolia Bakery Cupcakes.

Based in New York City Magnolia bakery are famed with being responsible for the beginning of our love of Cupcakes and they are famous for their candy coloured buttercream and distinctive buttercream swirl, a true New York institution.

you can watch Magnolia Bakery – Putting frosting on there cupcakes here using a spatula, I’ve tried this method but not very successful at achieving it.(will stick to my nozzles)

But  In the UK we have our own little army of Cupcake bakeries flying the flag


Peggy Porschen
Including yours truly Kake and Cupkakery

The Cupcake part of my business is as popular as ever and  I love to create new flavours and some of my creations are below.

 Of course Cupcakes still they have their haters who say they are too sweet etc…. but they have moved on so much and the UK appetite for these little cakes is still alive and well.

 You can get boozy ones, gluten free ones, eggless cakes and it’s not just regular buttercream anymore,cupcakes can be topped with whipped ganache, Italian meringue buttercream, filled with caramel or flavored buttercream, crush oreos into the buttercream, top with meringue the possibilities are endless. So much so I’m surprised that they don’t feature in cake week on the great British bake off. 

Even the Telegraph reported our love for anything red, notably Red velvet and you cannot beat a red velvet cupcake topped with a silky smooth cream cheese buttercream.

Also in the UK Cupcakes are celebrated Every year of which this week is National Cupcake week

This Annual celebration of cupcakes also has a Cupcake Championship with different category’s for bakers to enter their cupcake creations and every year it just keeps  getting better.

I myself entered in 2013,2014 and 2015 and made it to the final on all occasions.

So Cupcakes a fad? How can they be they are just a little cake.

So my verdict I don’t think so but what do you think?


I got through


If you read my previous post about National cupcake week you will know I entered 3 categories for the chance to get though to the final of the Cupcake championships, it since transpires I actually entered two, (don’t think they received my 3rd) anyway received notification via email at the airport on my way home from my relaxing late summer holiday. I knew the 16th September was the reveal day so had a mixture of nerves and excitement to see if my cupcakes had made the grade.
A few days later still on a high i received two letters, the first saying my chocolate baileys vodka martini cupcake

they are ones above
Chocolate Vodka baileys martini cupcake (above)
Strawbery cheescake cupcakes (below)

didn’t make it, (sad times) but the other letter saying my Teddy bears picnic themed cupcakes got through (good times) , therefore I am now in the Pro Bakers themed category and I am over the moon.
The final will be held at Cake International in November and in case you don’t know cake international is an annual event held at the NEC in Birmingham which is a cake maker/ Decorators paradise.
Not only can you purchase every conceivable piece of kit for baking and decorating cakes, but there are chances to exhibit your work by entering various competitions which have a number of different categories. Of which I think I’m also going to enter, but which category ?? I have yet to decide, but have some ideas in mind.

So if your planning on going to cake international this year here are my top tips for going

  •  Wear flat shoes – the event is huge with lots of walking and standing so be comfy
  •  Wear light clothing- or removable layers it gets really warm in there
  • Take a camera- not condoning plagiarism but you can certainly get some ideas
  •  Make a list- I did this last year and was very restraint (well to a degree) but be prepared you will make the odd impulse purchase, it’s inevitable and let me just say I still have some mini shoe cutters from about 3 years ago that I still haven’t used yet (nuff said about that)
  •  Suppliers – when researching for my business I was seeking a particular cupcake box that was difficult to find but luckily found a supplier at the show that stocked exactly what I wanted so use the show as a way to seek out new contacts and suppliers
  •  Food and drink- they do have food stalls but theirs nothing wrong with a little picnic certainly saves queuing leaves more time for browsing.
  •  Best day to visit? – in all the years I have gone I have chosen Sunday to attend which is certainly still busy but a little less than Saturday ( from what I hear)
  • And lastly I have seen some people take those mini pull along  suitcases for purchases, (they certainly mean business) so could be an idea if you plan on purchasing a lot

So Overall it’s a fab day and even if your not that much into cake it’s well worth a visit

National Cupcake week – 2013


In case you didn’t know Monday 16th September is National cupcake week http//

A week long celebration of all things Cupcake.
From Cafes, Bakeries, hobbyist and Home bakers we will all be baking up a storm.

The week long event also raises money for Clic Sargent a charity for children with Cancer

Cupcake week allows all bakers a chance to enter the National cupcake championships to find the best cupcake in the land.

The categories are:
Free from

I have entered 3 categories and I am keeping fingers crossed that one of my entries makes the final.

So how are cupcakes doing, and is there still a demand??

From my experience cupcakes are not a fad, they are well and truly here to stay, but rather than it be “ooh you bought cupcakes” it will be ooh you bought cupcakes from ………. ( insert preferred choice)

“Cupcakes have never been more in vogue, with a small army of professional bakers successfully launching their own businesses on the back of this delicious classic,” says Martyn Leek, editor of British Baker.

“It is the creative, entrepreneurial start-up business idea of the moment with many people dipping their toe in by catering for events, farmers’ markets or through the web. The sheer level of innovation in this sector is reflected in the 2013 National Cupcake Week Championships. All of our finalists are leading the way in trends, taste and style – and bakers out there should prepare for the new wave of exciting cupcakes now coming through.”


I use my Facebook page and twitter presence to promote my fortnightly Sit back kick back cupkakery cupcake Friday, this allows me to promote my business as well as experimenting with new flavours etc….. So customers can be the first to try new cupcakes.
Mid week is usually #FlavourReveal and then deliveries are made on a Friday and occasional Saturday.
You can check my page out at

So it is up to us cupcake bakers to keep being innovative and exciting and for all our customers this cupcake week to have fun,support your local cupcake baker and enjoy a cupcake or two or three.

Next stop national baking day in October