Meet the baker- Rosa Cakes

It’s been a few weeks since the last meet the baker interview and I’m thrilled that so many of you are taking part, I’m really loving the insights but enough of my waffling it’s now time to introduce another fab business:

1. So firstly please introduce yourself and your business, and where in the UK/World are you based?

Hi, my name is Hannah Rodmell and my cake business is Rosa Cakes, based in South West London.  

2. Are you a self-taught cake decorator/baker or are you trained?

A bit of both really. I am mainly self taught but did a few baking and cake decorating courses when I was first starting out to gain some confidence and learn a few more skills. I am always learning new techniques and it definitely takes time to get your cakes to a high standard. It requires lots of research, practice, patience and creativity. 

3. Who inspired you to bake/ decorate and how long have you been baking for?

I’ve always been a very keen cook and learnt a lot from my mum over the years but it was my dad who suggested I took cake decorating up as a business. I worked as an art tutor when I left university after studying Fine Art and baked cakes part time which worked well for a while until deciding to start a family. I needed something where I could ideally work from home and not be working the evenings I was doing as a tutor. That’s when it decided to go full time as a cake maker. It worked out well as I was able to gradually build up my business, so that by the time I was working on the cakes full time I felt confident to move forward and had gathered lots of local custom.

4. How long have you been running your cake business?

I registered as a business in 2013, so it’s been almost five years now. I feel like I’ve always done it though, I couldn’t imagine doing anything different! It allows me to fulfil my creativity as well as my love of baking. I love that (almost) every cake is different which presents new challenges and therefore keeps it exciting! 

5. What was the last cake you made?

The last cake I made was a pretty Mermaid   cake for a little girl named Isabel. I was lucky enough to be asked to make her birthday cake for the second year in a row. It’s lovely when you get people coming back year after year. 

I loved making this cake with all the pretty little details and the lovely colour combination. 

6. How do you attract customers to your business?

In the beginning I heavily relied on local selling pages on Facebook but now I get most of my custom through word of mouth and lots of repeat customers. I try to keep my Facebook and Instagram pages updated with regular posts and lots of cake pics! 

7. What do you find the hardest aspect of running your cake business?

Time. I wish I had more of it!! I currently make three cakes a week maximum as I like to take my time over my cakes and not rush them. I’m looking forward to being able to take on a bit more once my little boy is in full time education. 

8. What do you love or find the easiest aspect of running your cake business?

I love how creative I can be with my cakes and find that very fulfilling.

9. What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc…..)

I specialise in novelty cakes mainly. I especially enjoy making pretty, detailed cakes for occasions such as birthdays and christenings. 

10. Who is your favourite cake artist, cake business, cake crush or you tube channel.

Natasha Collins of Nevie Pie Cakes, Emily Hankins, The Rose on the Cake, Don’t Tell Charles, Little Cherry Cake Company, Cotton and Crumbs, The Clever Little Cupcake Company…I could go on and on! So many amazing and inspirational Cake artists out there! 

11. What one piece of cake decorating/baking equipment could you simply not do without?

My trusty Kitchen-Aid without a doubt!

12. What was the last bit of cake equipment you purchased?

I purchased a new turntable as my old one was starting to wobble! I recently received a ‘King Pin’ rolling pin for Christmas which I’m looking forward to testing out! I’m hoping it will aid me in rolling out large amounts of icing as it’s nice and heavy!! 

13. What is the one piece of cake equipment you absolutely regret purchasing?

I think I’ve been quite lucky as I don’t think I regret purchasing any of my cake equipment….and there’s a LOT of it!! 

14. What is your favourite brand of sugarpaste

I like using ‘The Sugarpaste’ mainly as I can get lovely sharp edges from it and I find it very reliable but use ‘Beau’ for stronger colours like red and black which are harder to colour. 

15. Is there a new skill you would love to learn?

I absolutely love the look of hand-painted cakes. I studied Fine Art at university so have some experience and skill when it comes to painting….but just not on cakes! I would like to try and put some time aside this year to practice painting on sugarpaste and developing this further. I think it will be something that takes a bit of practice! 

16. What are the goals and ambitions for your business over the next 12 months and beyond?

I started teaching a few cake decorating classes at the end of last year which I would like to pursue further this year. I would also like to broaden my skill set by taking time to practice techniques such as painting on cakes and making more sugar and wafer flowers. 

17. What advice would you give a new cake business just starting out?

Practice, practice, practice before taking the plunge. I think a lot of people think they can start up a cake business without taking the time to develop the skill fully first. It’s harder than it looks! Also, make sure you look into what’s required of you as a professional cake business such as the rules and regulations you’ll need to follow to legally work from home.  

18. And lastly what do you prefer a slice of cake or a cupcake?

A slice of cake with a cup of tea every time!! …lemon cake being my fave! 

You can find me on Facebook

https://m.facebook.com/rosacakesbyhannah/

And Instagram…

www.instagram.com/rosacakes.hannah

I am loving reading about all these businesses and if you would like to shout about your business and would like to take part just email hello@kakeandcupkakery.co.uk

Meet the Baker- Bake to the future

Morning everyone, i have been a little busy lately (you know how it goes) so i am a little behind with my blogging but time to introduce you to another Fabulous business so with no further ado……..

  1. So firstly, please introduce yourself and your business, and where in the UK/World are you based?

Hi! I’m Lou, I run Bake To The Future and I’m based in Ashford, Kent in the South East of England.

2.Are you a self-taught cake decorator/baker or are you trained?

I am self-taught but have done a few skill specific courses on things like sugar roses, model making and sculpting. I am also a qualified chef although it was a generic food qualification rather than a specialist baking one.

3.Who inspired you to bake/ decorate and how long have you been baking for?

I remember my Mum baking a lot when I was growing up, some of my best memories are of running in and out of the house during the Summer and hearing music playing loudly while my Mum was making cakes or bread. As I got older I developed a love of watching shows like Baking Mad, MasterChef and Cake Boss, I was also obsessed with Eric Lanlard so when I was off work with an injury for a long time I started baking. When my son was nearing his 1st birthday in 2012 I wanted to do the stereotypical Mum thing and make his birthday cake only I was terrified of messing it up, so I made cupcakes and cake pops instead and had someone else make his cake. By June that year I had read enough magazines and felt confident enough to try it for myself, so I made my husband a Father’s Day cake. I was so pleased with myself at the time, it took me the whole day and it was wonky and far too big, but I really enjoyed it and caught the cake making bug! I spent 4 years making cakes for friends and family, it was an expensive hobby! It wasn’t until 2016 that I plucked up the courage to turn my passion in to a business. I’ve been fortunate enough to meet Eric Lanlard twice over the last 6 years and he is still a huge inspiration to me. There are cake decorators who I admire and look up to also, Ben Cullen (The BakeKing) is one, I love his style!

4. How long have you been running your cake business?

I opened in March 2016 so very nearly two years now!

5. What was the last cake you made?

I did a 16 birthday cake two days ago and I’m currently making one for a guy who competes as part of an amateur race team. The last big cake I made was a Mermaid inspired buttercream design for a little girl who had Princess Ariel at her party.

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6. How do you attract customers to your business?

For celebration cakes I am entirely social media based. I advertise on Facebook and Instagram, I am also a member of a county-based wedding suppliers network, so I regularly receive recommendations via the other members and I attend wedding fairs. There are two local cake makers Facebook groups too, so we pass referrals to one another if we are booked up. A lot of it is word of mouth though, previous customers recommending me on Facebook posts or sharing my page. I run competitions a few times a year for free cupcakes or a discount on wedding orders which has always been successful for me. I also have a space at a local comic con every year which is great for me because of my style, I try to be different, my business name 100% helps with that, people never forget it!

7. What do you find the hardest aspect of running your cake business?

The admin! You need to be so organised! Between taking orders, keeping track of stock levels, prepping for consultations and wedding fairs, advertising and compiling quotes…all of that time and work before I have even thought about turning my oven on! I also still battle with my self confidence, there are times when I tell myself the client is going to hate it and scream at me when they collect their cake! I panic during and after every wedding cake delivery too! Oh, and taking photos and editing them!

8. What do you love or find the easiest aspect of running your cake business

Wedding fairs and consultations! I love meeting my clients and getting to know them. I come away from consultations feeling confident and proud of myself. I’m good at being me and I use it as a selling point because it is the most unique asset that my business has! I also love the baking, that’s where it all started for me and there’s nothing better than hiding myself away in the kitchen with the stereo blasting!

9. What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc….)

I specialise in geeky and alternative designs. I’m a total nerd and have a good knowledge base about most fandoms which puts me in a great position to design and create cakes in that genre. I think clients will always feel happier and more at ease if they know they’re entrusting a design to someone who loves the characters and subject matter as much as they do. I pride myself on creating cakes with personality which perfectly represent my client’s hobbies, passions, loves and obsessions. The majority of professional cake companies can create a stunning masterpiece featuring sugar flowers and lace detailing and they will enjoy putting the whole design together in all its prettiness. Most cake designers however, would have no interest in creating a Game Of Thrones or Batman inspired wedding cake full of dark colours and gritty textures. And that is why I exist!

10. Who is your favourite cake artist, cake business, cake crush or you tube channel

That’s an easy one as I have already mentioned his name! Ben Cullen aka The BakeKing. He is the very definition of an artist in every way. He has a very strong social media presence as well as a you tube channel and he’s currently featuring in the second series of Extreme Cake Makers. I started following Ben about a year ago after a cake friend shared one of his posts, he is literally my cake GOD! Not only is he a super talented artist but he’s a very clever business man too, the way he markets himself and styles his business is just incredible. I was lucky enough to meet him at Cake International last November and he’s also a very grounded, down to earth and funny guy. My admiration for him is so well known that my husband had Ben make my birthday cake last year! That definitely set the bar for future birthday presents ha-ha!

11. What one piece of cake decorating/baking equipment could you simply not do without?

I can’t choose just one! My first year in business I dedicated to investing in the business and buying equipment to make life easier and orders faster. I have two (four for some sizes) of every cake tin to make baking faster, I have a domestic oven as well as two counter top convection ovens, two Kitchen Aid mixers, a dedicated cake fridge and I have no clue how I went so many years without an Agbay and Profroster! They are total game changers!

12. What was the last bit of cake equipment you purchased?

A new air brush gun with a larger paint holder.

13. What is the one piece of cake equipment you absolutely regret purchasing

Loose bottom tins! They’re pointless! I also have a lot of cutters and moulds I’ll never, ever use.

14. What is your favourite brand of sugarpaste

Massa! Nothing else comes even close!

15. Is there a new skill you would love to learn?

Sculpting and painting on cakes.

16. What are the goals and ambitions for your business over the next 12 months and beyond?

17. I want the business to be my full-time income instead of it being a full time job with a part time income, I want multiple orders every week and I’m aiming to increase my year on year wedding bookings too.

18. What advice would you give a new cake business just starting out?

Be you! The best thing about your business is you, no other business has what you have so use it to your advantage. Find your own style and what you enjoy doing and market it to the relevant people. You may make a lot of mistakes at first but learn from them and push on. And always enjoy what you do, even when you’re pulling another all nighter or telling yourself you’re stupid for taking too much on or you start thinking about giving up because you don’t have any orders, ask yourself if you are still having fun and if you are then never give up.

19. And lastly what do you prefer a slice of cake or a cupcake?

Slice of cake! With a coffee, yummy

Great Scott (my back to the future reference sorry couldn’t help) another Fab read with great advice.

You can find Lou on Instagram and Facebook.

And it you wish to take part in meet the baker please email hello@kakenadcupkakery.co.uk

Meet the baker-A cake occasion

phonto-1Time to introduce another fab business

1. So firstly please introduce yourself and your business, and where in the UK/World are you based?

          I’m Jo owner of A Cake Occasion based in Accrington Lancashire

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2.Are you a self-taught cake decorator/baker or are you trained?

         Self-taught

3.Who inspired you to bake/ decorate and how long have you been baking for?

    I’ve been baking for around 7 years. It all started with Christmas cakes, I baked our       family cake every year. Then along came my children and my passion for baking and     cake decorating really started. My children inspired me to create beautiful cakes. I’ve    been fully decorating cakes including making my own models for 4 years.

4.How long have you been running your cake business?

A Cake Occasion has been running 4 years this coming July.

5.What was the last cake you made?

The last cake I made was a 4 tier semi naked wedding cake which was delivered and set up on New Year’s Eve.

meet the baker 66.  How do you attract customers to your business?

Word of mouth mainly and facebook.

7.  What do you find the hardest aspect of running your cake business?

My kitchen and house is full of cake stuff its hard detaching from work sometimes. I can’t wait to finally get my cake room so my house becomes my home again.

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8.  What do you love or find the easiest aspect of running your cake business

I love the fact that I’m my own boss. I can work when I choose and get to spend more time with my kids working from home. Caking is my passion its my happy place.

9.  What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc…..)

Ooooh hmmm I would say wedding cakes but I do love novelty. I’d never give them up completely.

10.  Who is your favourite cake artist, cake business, cake crush or you tube channel

The Bakeking!! His air- brushing skills are insane!!!

11.  What one piece of cake decorating/baking equipment could you simply not do without?

Oh I have a few but my ultimate has to be my K-mix followed by Agbay then Kingpin ha ha

12.What was the last bit of cake equipment you purchased?

The Profroster – what a great piece of kit

13. What is the one piece of cake equipment you absolutely regret purchasing

I don’t know the name of it but it’s a pen type tool that picks up edible balls and other tiny items Making it easier and quicker to add to cakes. It doesn’t work ha ha

14.What is your favourite brand of sugarpaste

Massa

15.Is there a new skill you would love to learn?

Figures and faces

16.What are the goals and ambitions for your business over the next 12 months and beyond?

Cake room is top of my list for 2018. I need my own space that I can shut off from my home and also keep cakes safe from the prying hands of my 14 month old son. Maybe one day opening a shop.

I’ve been nominated for Entrepreneur of the year at the Mumboss UK awards this March.. to get into the finalists would be amazing.

17  .What advice would you give a new cake business just starting out?

Make lots of cake friends.. it really does help having like minded people to talk to.

18.  And lastly what do you prefer a slice of cake or a cupcake?

Slice of cake always

I hope you enjoyed reading about Jo and her business A cake occasion and you can contact Jo via her social media links below.

http://www.acakeoccasion.co.uk

Instagram@acakeoccasion 

And it you wish to be featured in the meet the baker interviews please email hello@kakeandcupkakery.co.uk

 

Meet the baker- Cake your day

Its been a while but its back for 2018, a new series of Meet the baker interviews where fellow cakers give us an insight into there biz. So without further ado let me introduce you to…

Cake your day

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  1. So firstly please introduce yourself and your business, and where in the UK/World are you based?

My name is Cathryn Howard and I run Cake Your Day from my home in Bolton, Greater Manchester. I’m a mum of 2 young boys and a part time management accountant.

  1. Are you a self-taught cake decorator/baker or are you trained?

Self taught with some help from online tutorials.

  1. Who inspired you to bake/ decorate and how long have you been baking for?

My mum. She always made our birthday cakes growing up so I wanted to carry on that tradition for my children. My first fondant covered cake was George pig for my sons 1st Birthday two years ago. Until then I had only made the occasional fairy cakes, shortbread and rock buns.

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  1. How long have you been running your cake business?

Since September 2016, so a little over a year.

5.What was the last cake you made?

Some Christmas themed cupcake bouquets as a thank you to the staff at my local hospital NICU and SCBU.

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6. How do you attract customers to your business?

Through advertising on local selling pages on facebook, running competitions on my page,  instagram, leaving leaflets and displays at local businesses and word of mouth.

7.What do you find the hardest aspect of running your cake business?

The late nights. I do as much as I can whilst my eldest is at nursery but anything else has to wait until they are asleep.

  1. What do you love or find the easiest aspect of running your cake business

I love the flexibility of being able to work when I want, to fit around my family. Seeing customers reactions or reading their reviews is very rewarding.

  1. What is your speciality/niche? (Wedding cakes, novelty cakes, cupcakes etc…..)

Cupcake bouquets followed by novelty cakes

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  1. Who is your favourite cake artist, cake business, cake crush or you tube channel

Zoes Fancy Cakes, Paul Bradford, She Who Bakes and Little Cherry Cake Company

  1. What one piece of cake decorating/baking equipment could you simply not do without?

My Kenwood K-Mix. I broke several mixers when initially making cakes for family and friends. I decided it was best to invest if I was going to turn my hobby into a business.

  1. What was the last bit of cake equipment you purchased?

Scales. My old one finally gave up on me

  1. What is the one piece of cake equipment you absolutely regret purchasing

Zee Chik cake scraper. I can’t get straight edges with it

  1. What is your favourite brand of sugarpaste

I love modelling with Cake Dutchess Modelling Paste. I cover my cakes with Renshaw. However I am looking at trying new brands as I find the darker colours quite tacky and can tear.

  1. Is there a new skill you would love to learn?

Sharp edges using ganache. Also carved cakes with internal structures.

  1. What are the goals and ambitions for your business over the next 12 months and beyond?

Aim for gold at Cake International! Take on more orders for Cupcake Bouquets as that is what I love making the most. Introduce more flavours

  1. What advice would you give a new cake business just starting out?

Don’t undersell yourself. Work out your costs for every ingredient and for each cake individually.

  1. And lastly what do you prefer a slice of cake or a cupcake?

I enjoy both but I prefer a slice of cake

I hope you enjoyed reading about Cake your day and you can contact Cathryn on her social media links below

Facebook: cakeyourdaybolton

Instagram: cakeyourdaybolton

Email: cakeyourday@mail.com

And if you wish to be featured in meet the baker please email hello@kakeandcupkakery.co.uk

Meet the baker-Honey bee bakes

So firstly please introduce yourself and your business, and where in the UK/World are you

My name is Lauren Smy, I run Honey Bee Bakes from my home in Epping, Essex. I’m a mum of 2.5yo twins and a part time teacher so I only manage a couple of cakes a week at most.

Are you a self-taught cake decorator/baker or are you trained.

Self taught

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How long have you been baking?

I have been baking for around ten years but decorated my first fondant covered cake three years ago.

How long have you been running your cake business?

I was registered in August 2015 so around 9 months. Before that i had been making for friends and family for a year or so to build my portfolio.

How do you attract customers to your business?

Mostly through word of mouth, repeat business, recommendations. I also advertise on a few local mums facebook groups which has generated some business.

What do you find is the hardest aspect of running your cake business?


The late nights – I work on cakes when the boys are in bed so often means up into the small hours, on friday nights especially!

What do you love or find the easiest aspect of running your cake business?


Working with people to create their bespoke cake, discussing their preferences and requirements and designing their dream cake!

Do you have a niche?


I have really got into painting on cakes lately! I love the effect. I would describe my favourite style as elegant and pretty.

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Who is your favourite cake artist, cake business or you tube channel.


I love the really sharp, neat yet beautiful designs of Caking It Up, Fancie Buns and The Pretty Sugar Cake Company all of whom I love to follow on Instagram!

What one piece of cake decorating/baking equipment could you not do without?


My kenwood mixer! And the Mat. The Mat changed my life, literally!

What was the last bit of cake equipment you purchased?


A new turntable as the old one was squeaking and driving me crazy!

What is the one piece of cake equipment you regret purchasing?


Oh there’s lots of moulds and cutters that haven’t been used
!

What is your favourite brand of sugarpaste?


Tom Anderson own brand never lets me down and has got me some lovely compliments for its taste.

Is there a new skill you would love to learn?


Wired flower arrangements and how to create perfect stripes on cakes!

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What are the goals and ambitions for your business over the next 12 months?


To develop the wedding cake side of my business – to offer more consultations, do some wedding fairs and get onto the list of preferred suppliers for local venues. This summer I plan to improve my marketing to attract brides to be.

And lastly what do you prefer a slice of cake or a cupcake?


Slice of cake – with a cup of tea every time!

Thanks Lauren for giving readers an insight into your business. And if you would like to contact Lauren you can do so here http://www.facebook.com/HoneyBeeBakesEpping 

 If you would like to feature please email hello@kakeandcupkakery.co.uk 

Meet the baker- Mamgi Cakes

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Its time to introduce another cake business in the Meet the baker feature, Hope you enjoy another fab read and seeing pics of some great cakes.

So firstly please introduce yourself and your business, and where in the UK/World are you based?
My name is Sally and I own Mamgi Cakes based in St Athan, Vale of Glamorgan in South Wales.

mamgi cakes

Are you a self-taught cake decorator/baker or are you trained?
Mostly self taught though I did learn a lot from my grandma as I was growing up. She was very into her cakes and baking. I have done a few taught courses now over the last few years but no qualified training.

How long have you been baking?
Since I was a child. My grandma used to live with us when I was growing up and she would make the most amazing cakes for our birthdays and I would help her sometimes to make them for my brothers. She also used to make a proper Sunday tea with all the homemade cakes and scones etc on a Sunday and she would show me how to bake things so have been doing it ever since. I came back to the cake decorating side of things when I had my boys, I was making cakes for them, other family members and friends and it sort of grew from there.

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How long have you been running your cake business?
Just over three years now. I was making cakes for family when one of them recommended me to a friend of theirs that needed someone to make a large number of cupcakes and cakes for a wedding anniversary. My husband encouraged me to do it and I then registered so I could take the order and Mamgi Cakes was born. My first ever paid for order consisted of 150 cupcakes and 4 cutting cakes which looking back was a little bit mad.

What was the last cake you made? 
The most recent cake I made was the Harry Potter Knight bus which I gave to my friends little boy for his birthday.

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How do you attract customers to your business?
Mostly through word of mouth and a facebook page (www.facebook.com/mamgicakesstathan). When I was first running my business I was going to some local event days and did some wedding fayres which I think got a few people to know I was here and baking but I would say nearly all my work is through recommendation more than anything else. I also have a few cakey friends who will recommend me if they are full and vice versa.

What do you find the hardest aspect of running your cake business?
The late nights. I work mostly at night once my boys have gone to bed which means I usually can’t start working on anything till after 8pm. This of course then means I tend to have a lot of very late nights to get things finished.

What do you love or find the easiest aspect of running your cake business?
Even though I find the late nights the hardest thing about running a cake business it’s strangely also the thing I love about it. Being able to choose when I complete my work means I can work it around looking after my family and it still allows me to spend time with them, and attend all the things they are taking part in, without having to worry about getting time off work and things like that.

What is your specialty? Wedding cakes, novelty cakes, cupcakes etc…..
I don’t know if I have a speciality yet but I think my favourite type of cake to make is the 3d/carved cakes. I also really like making wedding cakes and flowers.

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Who is your favourite cake artist, cake business or you tube channel
I like Ceri Griffiths of Ceri Dz for his Royal Icing work, Hannah Edwards from The Cake Illusionist makes amazing carved cakes and Jacqui Kelly from Totally Sugar does brilliant models.

What one piece of cake decorating/baking equipment could you not do without?
Oh not sure I have so many bits I use all the time but probably my Kenwood mixer.

What was the last bit of cake equipment you purchased?
An Iwata HPC+ airbrush gun.

What is the one piece of cake equipment you regret purchasing
The mat. I kept hearing how it would make covering large cakes so much easier so thought I’d give it a go but was a total waste of money and just didn’t work for me.

What is your favourite brand of sugarpaste
I use Couture/Sugarpaste direct a lot at the moment and like Culpitt as well.

Is there a new skill you would love to learn?
I would love to learn to work with pulled sugar. I attempted it once with isomalt and just ended up burning my fingers and making a mess so would like to learn to do it properly.

What are the goals and ambitions for your business over the next 12 months?
I would like to do more carved cakes as that is something I am enjoying making and move into doing more wedding cakes.

What advice would you give a new cake business just starting out?
Most of the time things take a lot longer to do than you expect/plan them too.

 And lastly what do you prefer a slice of cake or a cupcake?
Cupcake I think.

For contact details

Sally Merrick

 www.facebook.com/mamgicakesstathan

And if you would like to shout about your business or give your customers a sneak peek behind the scenes email hello@kakeandcupkakery.co.uk to have your business featured in a future meet the baker post.

 

Meet the baker-The Cake Days

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Its time to introduce another cake business in the Meet the baker feature and hope you enjoy this read as much as i did.

So firstly please introduce yourself and your business, and where in the UK/World are you based? 

My name is Naomi and am the owner-operator of The Cake Days, http://www.thecakedays.co.uk a home run 5* cake making and decorating business. I am based in Eastham, Wirral and cover the surrounding areas.

Are you a self-taught cake decorator/baker or are you trained?
I am self taught but have since taken a part time cake decorating course which helped to push my skills to that next level.

How long have you been baking?
I have been baking since high school. But properly since my late teens. This got more frequent in university and more so afterwards.

How long have you been running your cake business?
I registered as a business in April 2015 after realising I wanted to make the move from hobby baker, providing for family and friends, to the role of professional baker, providing for customers.

What was the last cake you made? 
I had a busy weekend where I made 2 really awesome orders in one day. One was a personalised 16 cupcake order from a daughter with different toppers representing all the places her mother had traveled to. Another was a dragon themed cake for a 7 year old girl who was ecstatic with the topper.


How do you attract customers to your business?
Most of the business comes through the Facebook page and I love interacting with my customers. I attend fayres and events which keeps the name out there and allows me to get out there and meet customers, promote the business and display products with samples.

What do you find the hardest aspect of running your cake business?
Finding new leads and keeping business flowing throughout the year. During quiet lulls in seasonal periods especially January it can be hard to keep the business going. I’ve started to use those times to promote and network as well as work on items to photograph to use in my portfolio.


What do you love or find the easiest aspect of running your cake business?
I love cake. And so I love making cake. And this makes it really easy to prepare cakes for customers, making their day as special as possible.

 What is your specialty? Wedding cakes, novelty cakes, cupcakes etc…..
It’s changed slightly! I started with cupcakes…and they are my true love! But I’ve since taken on traditional sponges, celebration cakes and wedding cakes. At first I hated modelling and decorating. But now I love watching a full cake come together.

Who is your favourite cake artist, cake business or you tube channel
I love she who bakes. She keeps it real and makes the rest of us feel okay for still learning every day. She’s relatively new to the industry and provides fabulous pieces on starting a cake business.

What one piece of cake decorating/baking equipment could you not do without?
My cake release spray! I spent a long time cutting out greaseproof paper to line tins. Or greasing with butter and flour to prevent sticking. And lost so many cake bottoms in the process! Got some cake release spray and never looked back!!

What was the last bit of cake equipment you purchased?
A second stand mixer! Oops. I now have 2 stand mixers and my mums trusty old kenwood chefette from the 70s.

What is the one piece of cake equipment you regret purchasing?
I bought some cupcake cases from a certain brand at one point in a large bulk amount. (If I’m allowed to say who…it’s culpitt) And they peel like crazy. Now I’m stuck with about 200 of the things that I won’t use and instead have gone back to my Aldi cases which are value for money and bigger than most so more cupcake for my customers!

What is your favourite brand of sugarpaste?
It used to be renshaw but that cracks like crazy now. I am getting serious elephant skin on my cakes! So I’ve got new favourites for different things.
Karen davies for modelling. Wilton for toppers. Sugarpaste direct for celebration cakes,Massa ticino for wedding cakes.

Is there a new skill you would love to learn?
I’d love to learn more flowers. I know roses and a few blossoms. But I would love to do more floral work for my cakes.

What are the goals and ambitions for your business over the next 12 months?
The goal is to take on more weddings as that is what I’ve started to do this year. And retain our regular customers. I now have several returning cake families and repeat events that use me very often.

What advice would you give a new cake business just starting out?
Do your research first. Don’t just make a decision to start a cake business from nowhere. Learn how to bake a really good cake first as there is no point decorating a bad cake. Give away freebies to build a customer base…samples go a long way! And always keep learning…never think that you’re done with learning.

And lastly what do you prefer a slice of cake or a cupcake?
Either… or both! Haha. I love cake. I know most cake makers and decorators get sick of it. But hand me the cake slice and get out of my way!
Contact details:
Naomi Glendinning
Facebook: The Cake Days
Twitter: @thecakedays
Instagram: The_Cake_Days
Website: http://www.thecakedays.co.uk
Email: thecakedays@gmail.com
Address: 1186c New Chester Road, Eastham, Wirral, CH62 9AE
Phone number: 07920464911

If you would like to shout about your business and give your customers a sneak peek behind your business email hello@kakeandcupkakery.co.uk to have your business featured in a future post.